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	<title>PRSA Sierra Nevada Chapter</title>
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	<description>Advancing public relations in the Reno, Carson &#38; Lake Tahoe areas</description>
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		<title>RGJ editor discusses digital news evolution at May luncheon</title>
		<link>http://prsareno.org/2012/05/rgj-editor-discusses-digital-news-evolution-at-may-luncheon/</link>
		<comments>http://prsareno.org/2012/05/rgj-editor-discusses-digital-news-evolution-at-may-luncheon/#comments</comments>
		<pubDate>Wed, 09 May 2012 23:51:47 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=852</guid>
		<description><![CDATA[Free is a lousy business model for the news business. That’s the message Reno Gazette-Journal (RGJ) Executive Editor Beryl Love will deliver Wed., May 30, at the monthly luncheon sponsored by Sierra Nevada Chapter of the Public Relations Society of America luncheon. RGJ and RGJ Media have undergone significant transformations in recent years – most [...]]]></description>
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		<title>April is APR month</title>
		<link>http://prsareno.org/2012/04/april-is-apr-month/</link>
		<comments>http://prsareno.org/2012/04/april-is-apr-month/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 17:53:42 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=817</guid>
		<description><![CDATA[April is APR Month and the Sierra Nevada Chapter is celebrating by recognizing local public relations practitioners who have earned the professional distinction of APR. These 17 professionals are specially invited to this educational programming meeting where they will have the opportunity to earn 1.0 points toward their reaccreditation – a gift from the Chapter [...]]]></description>
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		<title>Nevada Commission on Tourism to discuss rollout of new “Discover Your Nevada” campaign</title>
		<link>http://prsareno.org/2012/03/nevada-commission-on-tourism-to-discuss-rollout-of-new-discover-your-nevada-campaign/</link>
		<comments>http://prsareno.org/2012/03/nevada-commission-on-tourism-to-discuss-rollout-of-new-discover-your-nevada-campaign/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 06:08:25 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=762</guid>
		<description><![CDATA[Public Relations Society of America (PRSA) Sierra Nevada Chapter welcomes the Nevada Commission on Tourism (NCOT) to the March lunch program. Public Relations Director, Bethany Drysdale will discuss the development of the recently unveiled “Discover Your Nevada” campaign. The program will offer insight to the PR strategy behind the campaign’s concept and how NCOT plans [...]]]></description>
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		<title>Super Bowling mixer Feb. 16 &#8212; students versus pros</title>
		<link>http://prsareno.org/2012/02/super-bowling-mixer-feb-16-students-versus-pros/</link>
		<comments>http://prsareno.org/2012/02/super-bowling-mixer-feb-16-students-versus-pros/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 22:36:54 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=754</guid>
		<description><![CDATA[On Thursday, Feb. 16, it’s the students against the pros at the first annual Super Bowling event. It’s your chance to mingle with the student chapter of PRSSA and the PR pros of the Sierra Nevada PRSA chapter. Join us for food, drink and, of course, a little bowling at Wild Island’s Coconut Bowl, located [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>PRSSA Nevada hosts regional conference</title>
		<link>http://prsareno.org/2012/01/prssa-nevada-hosts-regional-conference/</link>
		<comments>http://prsareno.org/2012/01/prssa-nevada-hosts-regional-conference/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 18:19:21 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=737</guid>
		<description><![CDATA[PRSSA Nevada is holding a regional conference April 12-14 at the University of Nevada. The theme is &#8220;Bringing New Energy to PR,&#8221; encompassing the region&#8217;s renewable energy opportunities, inspiring new motivation in the various PR fields and energizing students with information for their futures. On Thursday, April 12, 2012, there will be a networking fair [...]]]></description>
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		<title>APR boot camp March 24</title>
		<link>http://prsareno.org/2012/01/apr-bootcamp-march-24/</link>
		<comments>http://prsareno.org/2012/01/apr-bootcamp-march-24/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:11:50 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=733</guid>
		<description><![CDATA[If one of your new year&#8217;s resolutions includes taking your career to the next level, consider becoming an APR. If this sounds good to you, save the date for an APR boot camp on March 24. From 8 a.m. to 2 p.m. that day, our chapter&#8217;s co-chairs of Professional Development Alexia Bratiotis and Natalie Brown will walk you through the [...]]]></description>
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		<title>Jan. 25: Google’s marketing specialist to discuss brand development, destination marketing</title>
		<link>http://prsareno.org/2012/01/google-marketing-specialist-to-present-at-january-public-relations-luncheon/</link>
		<comments>http://prsareno.org/2012/01/google-marketing-specialist-to-present-at-january-public-relations-luncheon/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 09:24:24 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=707</guid>
		<description><![CDATA[The Public Relations Society of America Sierra Nevada Chapter will kick off its 2012 program series with Google Travel’s marketing specialist, Shaun Aukland. The program will discuss destination marketing and brand development featuring examples from some of the top names in the industry. Aukland, who joined Google in 2010, provides account management and consultation for [...]]]></description>
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		<title>Best of local public relations programs, tactics and professionals honored</title>
		<link>http://prsareno.org/2011/11/best-of-local-public-relations-programs-tactics-and-professionals-honored/</link>
		<comments>http://prsareno.org/2011/11/best-of-local-public-relations-programs-tactics-and-professionals-honored/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 05:18:32 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=672</guid>
		<description><![CDATA[RENO, Nev. – The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) recognized northern Nevada’s outstanding programs and top professional for the past year at the Annual Silver Spikes Awards on Thursday, Nov. 17. “Our industry has advanced because of the exceptional professionals at work throughout the community,” said 2011 PRSA Sierra [...]]]></description>
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		<title>Best public relations professionals and community members to be honored at annual Silver Spike Awards</title>
		<link>http://prsareno.org/2011/11/best-public-relations-professionals-and-community-members-to-be-honored-at-annual-silver-spike-awards/</link>
		<comments>http://prsareno.org/2011/11/best-public-relations-professionals-and-community-members-to-be-honored-at-annual-silver-spike-awards/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 20:32:47 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=660</guid>
		<description><![CDATA[Master of Ceremonies Connie Wray, of Alice 96.5 FM, will lead an exciting program highlighting the best public relations practices and professionals in our community The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) announces its outstanding northern Nevada professionals for the past year and will formally recognize these individuals, as well [...]]]></description>
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		<title>PRSA leadership votes in favor of dues increase</title>
		<link>http://prsareno.org/2011/10/prsa-leadership-votes-in-favor-of-dues-increase/</link>
		<comments>http://prsareno.org/2011/10/prsa-leadership-votes-in-favor-of-dues-increase/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 20:28:19 +0000</pubDate>
		<dc:creator>Bob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://prsareno.org/?p=657</guid>
		<description><![CDATA[The PRSA Leadership Assembly recently took place on Oct. 15 in Orlando, Fla. The major item of debate was PRSA&#8217;s proposed dues increase. As we previously communicated, the Sierra Nevada Chapter joined several other small chapters in advocating against the dues increase because of concerns that it could impact membership. However, the Leadership Assembly voted [...]]]></description>
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