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July Luncheon: Engaging and Interacting with the Mobile Generation

Posted by on Jul 5, 2014 in News | 0 comments

Income is no longer a barrier to consumer access to mobile technology. Pad devices and phones are prevalent throughout every demographic and marketers have long used them to promote products and services. But what is the PR impact of the small screen? How does it differ from the big screen or other forms of media in terms of your ability to publicize? Diane Dye Hansen, social mobilization consultant for the HIV/AIDS section of the Nevada Division of Public and Behavioral Health will show us how the recently launched BetOnThisNV campaign utilizes small screen engagement, through gamification,...

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