2016 Silver Spikes Eligibility, Rules & Scoring

The Silver Spikes recognizes communications excellence by Nevada media and public relations professionals and stellar excellence of the tactics which make communications work.

When: 5:30-9:30 p.m., Thursday, Nov. 17, 2016
Where: Whitney Peak fourth floor, 27 West Commercial Row

Eligibility and Limitations

  • Eligibility: Any communications practitioner based in northern Nevada (Tonopah and north and east to the Utah border), the Tahoe Basin or in the Truckee Meadows including north to Susanville, CA.
  • Program Eligibility: Any program or tactic developed by professionals based in the eligibility area above. Neither the program nor the tactic need be executed within the state of Nevada or for the residents of Nevada. 
  • Limitations: Program or strategy/tactic entries are allowed in multiple categories. Multi-year campaigns may not win awards in the same category two years in a row.
  • Timeframe: Programs and measurement must occur substantially between September 2015 and September 2016. Some exceptions may be granted.

Final Entry Due Date – Friday, Sept. 23, 2016, 11:59 p.m., PDT.

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Entry Formats and Submissions

Please combine all forms and supporting materials into one single PDF file (video or audio files should be included as a link to an online source like YouTube, Vimeo, TV news station website, etc.). Only electronic submissions will be accepted. Please include the title of your entry in all filenames.

Submissions must include

  • Submission summary (two-page maximum, to include):
    • Situation/Research/Planning: content and situational analysis to support the need for the program or tactic to a stated audience
    • Budget/Resources: the cost (hard costs and/or personnel, time, etc.) associated with the program or tactic
    • Goal/Action: what the program/tactic aimed to achieve
    • Objective: measureable change in outcome/attitude over a period of time
    • Execution: specific integrated communications elements and efforts to cause the change; demonstrate creative, quality strategies and tactics used
    • Evaluation/Results: measurement of objective to actual outcome; use of resources
  • Support materials and examples of work must be included in the submission PDF, but are not included in the 2-page maximum.

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Entry Fees and Payment

  • PRSA Member: $40 for first entry; $10 for each additional
  • Non-Member:   $60 for first entry; $20 for each additional

Once your entry is submitted, you will be directed to Constant Contact to remit payment. Please pay for your entries in full as soon as possible.

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Judging

The Southeast Wisconsin Chapter of PRSA will judge our chapter’s entries. We will notify recipients of winning entries, but the exact awards will not be announced until the Silver Spikes Awards on Nov. 17, 2016.

Judging Criteria

  • Situation/Research/Planning: content and situational analysis to support the need for the program or tactic to a stated audience
  • Budget/Resources: the cost (hard costs and/or personnel, time, etc.) associated with the program or tactic
  • Goal/Action: what the program/tactic aimed to achieve
  • Objective: measureable change in outcome/attitude over a period of time
  • Execution: specific integrated communications elements and efforts to cause the change; demonstrate creative, quality strategies and tactics used
  • Evaluation/Results: measurement of objective to actual outcome; use of resources

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Scoring

An out-of-market PRSA chapter judges all submissions on a 100-point scale. A minimum of two judges from the reciprocal judging chapter per entry is required. If scores are more than 10 points apart, a third judge is needed. The third judge must be an APR.

  • Silver Spike – must earn 95 points or higher to be eligible; only one Silver Spike per category will be awarded to the highest scoring entry over 95 points. If no entries score above the threshold, no Silver Spike will be awarded.
  • Bronze Spike – must earn between 90 and 94 points (or higher, if more than one entries qualify for a Silver Spike) to be eligible.
  • Award of Excellence – must score between 83 and 89 points to be eligible.
  • Best of Show – the top score among all categories will receive Best of Show.
  • Student Choice – local journalism students and PRSSA members will judge the top 20 percent of entries to determine student choice.

View a sample Silver Spike Entry

Questions?

 Contact Silver Spike Judging Chair Rebecca Allured at rebecca.allured@gmail.com or 775-848-5306.