UNR’s IMC Team: Pitching to Glidden Paint

Posted by on Jun 6, 2013 in News | 0 comments

This month’s PRSA luncheon is on June 26, 2013 at the Atlantis Casino Resort Spa.
Register by Thursday, June 20.

Networking: 11:30 am – Noon
Program & Lunch: Noon – 1 pm

To register for this event, please click here!


Twenty-five student members from the University of Nevada, Reno’s Reynolds School of Journalism and College of Business participated in the University’s Integrated Marketing Communications (IMC) Competition this year. After winning their district’s National Student Advertising Competition in San Jose, Calif. on April 19, the students have plenty to be proud of.

Glidden Paint was this year’s corporate client and provided schools with a unique challenge. Students had to research the product and its competition, identify potential problems and develop an integrated marketing communications campaign for the paint giant. Each student team then pitched its campaign to a panel of judges.

Help support our University at this fun-filled event and join us as the student presenters share their campaign with PRSA.  Hey—you could even meet a future employee!

Cost: $25 for PRSA/AD2/AMA Members, $30 for students and $15 for students
**We can now take credit card payments securely at the door, but don’t forget to RSVP!

To register for this event, please click here!

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